Search Engine Ranking
MyEZDockWebsites are consistently ranked well on all the major search engines for many important search terms. This is an important aspect to the success of your online marketing strategy - an aspect we take VERY seriously.
Why High Ranking in Google is Important For You
Anyone searching specifically for EZ Docks is going to find you one way or the other. If they don't find your website, they will find the EZ Dock corporate website then be directed to you (if they are in your area). In this scenrio, it really doesn't matter if you rank highly in Google or not.
In a more likely scenerio, someone will jump on Google and look for "docks" or "floating docks" or "custom docks" or something like that. In this case, you are dealing with people who may have never heard of EZ Dock or may know little of the EZ Dock benefits. You are now competing against all companies that build docks or floating docks. If you
do not rank near the top of the list, the unfortunate customer will never have a chance to learn about EZ Docks - and you will lose the sale to an inferior product/company.
How it Works:
Search Engines like Google, Yahoo, Ask Jeeves, etc all strive to provide relevant results when someone uses their service to find information. This is important to remember because this means each of the search engines does its' best to determine which websites are "better" for certain information than others. How do they do this? Well, there is no easy answer but they each have their own set of criteria which they use to measure the perceived 'quality" of your website.
The more closely your website confroms to their set of criteria, the better your website will rank in their list.
While the following list is an oversimplification of the criteria, here are some of the major things the search engines want to see in a "quality" website:
- An Abundance of Useful Information
Our websites are jammed full of great information about floating dock products and accessories.
- Frequently Updated / Current Information
Our product information is constantly updated to keep your website fresh and current.
- Abundant Related Resources (like photos, video, etc)
We have tons of great photos, videos, frequently asked questions, etc throughout the website and more are constantly being added.
- Links to Your Website from many other "Quality Sites"
The search engines apparently believed that quality websites link to other quality websites. It makes sense to us.
Each of our websites link to each other (behind the scenes). This creates a powerful network of cooperation. The websites which launched months before yours will help "pull you up" in the rankings - sooner than you would have, alone. You, in turn, will help others as they come online.
See it in Action
We have provided an example (below) of how strong the Google ranking can be - when using our services. It's a good thing too, in this example, EZ Dock is nowhere to be found. If our client didn't have the high ranking, they would probably never make this sale because no one would know they were there.
Search Term: Floating Docks in New Jersey